![]() Deactivating non-duplicate conversion events can decrease ad tracking accuracy and efficiency.īefore following this guide, you need to: If you need to deactivate duplicated conversion tracking events from your Google Ads account, then make sure you deactivate only the duplicated tracking events. When you set up custom tracking, you can deactivate duplicated conversion tracking events from your Google Ads account. Duplicated conversion tracking can cause inaccurate report data and problems with ad optimization. If you set up custom tracking on top of an existing conversion tracking configuration, then your store might have duplicated conversion tracking events. If you're using Shopify's Google & YouTube channel, then the channel automatically adds conversion tracking events to your Google Ads account during setup.
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